# Strategy & The Machine > Strategy & The Machine is an AI consulting practice based in Las Cruces, New Mexico, serving small businesses in the Las Cruces and El Paso region. Founded and operated by Jerry Prochazka, the practice focuses on practical AI implementation for independently owned businesses. Services include AI readiness assessments, tool selection and setup, team training, and ongoing advisory. - Jerry Prochazka is the sole consultant. He is a former Head of People at Riot Games, former CHRO and Head of Third-Party Publishing at Wargaming (shipped Total War: Arena), founder of Ganymede Games (shipped Dark Sky to Steam, Amazon Gaming partnership, Techstars Boulder 2022), and a Navy Nuclear Engineer (Surface Warfare Specialist, plankowner of CVN-73 and CVN-74). He holds an MA from the University of Chicago, an MS in Rehabilitation Counseling from UW-Stout, and completed Stanford GSB's Executive Program. - The practice serves healthcare, professional services, restaurants, retail, trades, auto services, and nonprofits in the Las Cruces and El Paso area. Services are available in English and Spanish. - The tagline is "AI Strategy for Main Street." The approach is practical, jargon-free, and outcome-focused. No enterprise contracts, no six-figure budgets, no disappearing consultants. - Jerry also organizes Picacho Mountain Gaming, a weekly board game and TTRPG group in Las Cruces. ## Pages - [Home](https://www.strategyandthemachine.com/): Overview of the practice, why AI matters for small businesses, how the consulting engagement works, and case study highlights. - [About Jerry Prochazka](https://www.strategyandthemachine.com/about): Full bio, career timeline, and consulting philosophy. - [AI Consulting Services](https://www.strategyandthemachine.com/consulting): Detailed descriptions of all services (readiness assessment, tool setup, training, ongoing advisory, bilingual content, website AI integration), industries served, case studies with ROI projections, and FAQ. - [Contact](https://www.strategyandthemachine.com/contact): Contact form for inquiries. Free 30-minute introductory call available. - [Board Games](https://www.strategyandthemachine.com/board-games): Jerry's board game collection and the Picacho Mountain Gaming group in Las Cruces. - [Blog](https://www.strategyandthemachine.com/blog): Articles on AI for small businesses, prompt engineering, strategy, and technology trends. ## Blog Posts - [Five AI Ideas That Should Keep Every Business Owner Up at Night](https://www.strategyandthemachine.com/blog/five-ai-ideas-that-should-keep-every-business-owner-up-at-night): Five AI trends reshaping business right now, translated from Silicon Valley speak into what actually matters for Main Street. - [What We Just Learned About How AI Actually Thinks (And Why It Matters for Your Business)](https://www.strategyandthemachine.com/blog/what-we-just-learned-about-how-ai-actually-thinks-and-why-it-matters-for-your-business): How recent research into AI reasoning applies to small business use of AI tools. - [Your Software Vendors Are About to Make a Big Decision](https://www.strategyandthemachine.com/blog/your-software-vendors-are-about-to-make-a-big-decision-heres-what-it-means-for-you): What the shift to AI-native software means for small businesses that depend on SaaS tools. - [Claude AI Explained: Understanding Claude, Claude.ai, Artifacts, and Projects](https://www.strategyandthemachine.com/blog/claude-ai-explained-understanding-claude-claudeai-artifacts-and-projects): A plain-language guide to Anthropic's Claude AI for non-technical users. - [Why Your AI Prompts Keep Failing: The Four Disciplines Nobody Talks About](https://www.strategyandthemachine.com/blog/why-your-ai-prompts-keep-failing-the-four-disciplines-nobody-talks-about): Why prompt engineering alone is not enough, and what disciplines produce consistently good AI output. - [The AI Skill Everyone Talks About Is Already Outdated](https://www.strategyandthemachine.com/blog/the-ai-skill-everyone-talks-about-is-already-outdated): Why the conversation about AI skills needs to move beyond prompting. - [Your Business Doesn't Need AI -- It Needs These Problems Solved](https://www.strategyandthemachine.com/blog/why-your-business-needs-ai-consulting): The question is not whether to do AI, but whether you are losing time, customers, or money on problems that already have solutions. - [5 AI Tools That Actually Help Small Businesses in Las Cruces](https://www.strategyandthemachine.com/blog/ai-tools-for-small-business): Five AI tools that work for the kinds of businesses in southern New Mexico. - [Why I Think Strategy Games Make You a Better Business Thinker](https://www.strategyandthemachine.com/blog/why-strategy-games-matter): How complex board games develop decision-making skills that transfer to business. - [Getting Started with AI When You're Not a Tech Person](https://www.strategyandthemachine.com/blog/getting-started-with-ai): Where to start if you are a business owner who is curious about AI but overwhelmed. ## Optional - [Full context (llms-full.txt)](https://www.strategyandthemachine.com/llms-full.txt): deeper context including services, audiences, case studies, and a full FAQ.