AI Consulting
Practical AI for Businesses That Actually Have to Work
I spent two decades in executive roles — scaling teams at Riot Games, running global operations at Wargaming, and building a game studio through Techstars. Now I work with small businesses in Las Cruces and El Paso to find where AI genuinely helps — and to get it running without months of disruption or consultants who disappear after the invoice.
What I Offer
One flat fee, one deliverable. Almost everyone begins here.
Start here
AI Readiness Assessment
$1,500
Almost every engagement starts here. I spend time inside your operations and come back with the two or three places AI could realistically save you time or money, plus the places it isn't worth the effort. You get a written deliverable either way.
- In-depth conversation about your current workflows
- Written summary of recommended tools and the reasoning behind each
- A clear list of what to skip, and why
- Stands alone as a deliverable, with no obligation to continue
What usually comes next
Where the assessment points, we go. Some clients take one of these. Some take none.
Tool Selection & Setup
Once we know where AI can help, I'll identify the right tools, handle the setup, and make sure they're actually working before I hand things off to you.
- Research and shortlist of options that fit your budget
- Full configuration and integration with existing systems
- Documentation written for your team, not for engineers
- Follow-up check-in after 30 days
Team Training & Workshops
A tool only helps if your team actually uses it. I run practical, in-person or remote workshops that get your people comfortable and confident — without the jargon.
- Half-day or full-day workshop formats available
- Customized to your specific tools and industry
- Hands-on practice, not just slides
- Follow-up Q&A session included
Ongoing Advisory
AI is moving fast. For clients who want a steady hand, I offer monthly advisory sessions to help you stay current, troubleshoot what's not working, and plan next steps.
- Two monthly strategy sessions via video or in-person
- Async support for quick questions between sessions
- Priority access when urgent issues come up
- Quarterly review of tools and ROI
One-Time & Add-On Services
Not every engagement needs to be a retainer. These are standalone services for businesses that need something specific.
Website AI Integration
Add a chatbot, review responder, or booking assistant to your existing website. Priced per project based on scope.
Bilingual Content Package
AI-assisted social media posts, email templates, or website copy in English and Spanish, built for the Las Cruces and El Paso market.
Staff Training Workshop
A focused half-day session for your team on a specific AI tool or workflow. Practical, hands-on, and customized to what you already use.
Who I Work With
I focus on independently owned businesses in the Las Cruces and El Paso region. Services are available in English and Spanish. If your industry isn't listed, reach out anyway. This list isn't exhaustive.
Healthcare & Medical
Dentists, chiropractors, urgent care, physical therapy. Reduce no-shows, handle after-hours inquiries, and stop losing patients who called once and never heard back.
Professional Services
Lawyers, accountants, insurance agents, financial advisors. Spend your hours on billable work instead of intake paperwork and unqualified leads.
Restaurants & Food Service
Fill more tables with less effort. Manage online reviews, keep your social media active, and handle reservations without tying up your staff.
Local Retail
Competing with online retailers is hard enough. Get consistent marketing, better customer follow-up, and more time to focus on the in-store experience.
Trades & Contractors
HVAC, plumbing, electrical, landscaping. Capture more leads during peak season, tighten up scheduling, and automate the follow-ups that slip through the cracks.
Auto Services
Repair shops, detailing, tire shops. Stop losing customers to booking chaos, missed follow-ups, and seasonal demand swings you can see coming.
Nonprofits
Grant writing support, donor communications, volunteer coordination. I work with nonprofits at reduced rates where I can.
Worked Examples
These are models, not client stories. I built them from current tool pricing and realistic hourly costs so you can see how the arithmetic works before you spend anything. Every assumption in them is one I'll walk you through on a call, and change if it doesn't match your business.
Model: family restaurant
12 employees · single location · catering on the side
The Problem
Owner spending 3–4 hours weekly manually responding to reviews, losing track of underperforming menu items, and no system for following up with catering leads.
What We Did
- AI-assisted review response system
- Sales tracking dashboard
- Automated catering lead follow-up sequence
Results
- 3+ hours per week recovered
- Catering bookings up 40% in 90 days
- Eliminated $400/month marketing assistant cost
Total first-year ROI: ~$8,200
Model: outdoor retail shop
6 employees · ~800 SKUs · seasonal demand swings
The Problem
Over-ordering slow inventory, stockouts on fast-moving items, customer emails piling up unanswered, no profit visibility.
What We Did
- AI inventory forecasting
- Automated customer service assistant for common questions
- Profit-margin dashboard
Results
- Overstock purchases down 30%, freeing $12,000 in working capital
- 8 hours/week saved on email
- Stockouts eliminated on top 20 products
Total first-year ROI: ~$18,500
Every figure here is a projection. Ask me for the spreadsheet behind either model and I'll send it over.
Common Questions
Answers to the questions I hear most from business owners considering AI consulting.
An AI readiness assessment includes an in-depth conversation about your current workflows, a written summary of recommended tools and why they fit your business, an honest assessment of where AI is not worth the effort, and no upsell pressure. It stands alone as a deliverable.
My primary focus is independently owned businesses in the Las Cruces and El Paso region. I also work with clients remotely via video call when the fit is right.
Most clients start with an AI Readiness Assessment, which is a flat $1,500. It stands alone as a deliverable, so you can take the recommendations and implement them yourself. Implementation work typically runs $5,000 to $10,000 depending on how many workflows we are changing. Retainers and workshops are scoped individually. The 30-minute introductory call is free.
I work with independently owned small businesses across healthcare, professional services, restaurants, retail, trades, auto services, and nonprofits in the Las Cruces and El Paso area. If your industry is not listed, reach out anyway.
Most initial tool setups take two to four weeks from assessment to handoff. Timeline depends on the complexity of your existing systems and how many workflows we are improving at once.
Ready to talk?
Start with a free 30-minute call. No commitment, no pitch, just an honest conversation about whether AI can help your business.