Where AI Meets Main Street
Your competitors are starting to use AI. You're not sure where to start. That's exactly where I come in.
Why AI? Why Now?
AI isn't just for tech companies anymore. The businesses I talk to around Las Cruces keep running into the same three problems.
The same hour, every single day
Answering the same customer questions. Rewriting the same estimate. Chasing the same invoice. Work that has to happen, that nobody wants to do, and that eats the part of the day you meant to spend on the business.
Leads that go cold in the pile
Someone called on Tuesday. You meant to get back to them Thursday. It's now the following week and they hired somebody else. Nothing was broken. There was just no system.
You bought the tool. Nobody uses it.
A subscription is renewing right now for software your team gave up on in month two. The tool was fine. It just never got fitted to how you actually work.
Why Work With Me?
Enterprise experience, small-business focus.
I've shipped solutions at Riot Games and Wargaming, and founded my own studio. I know what it takes to actually implement technology inside an organization — not just recommend it.
I don't sell complexity.
I find the two or three AI tools that will actually move the needle for your business and help you get them running — without jargon or six-figure budgets.
Las Cruces is my home, not my market.
I'm not flying in from Austin with a generic playbook. I know this community, these businesses, and what actually works here — and I'm invested in it in a way a remote consultant never can be.
How It Works
Discovery
We start with a free 30-minute conversation about your business. No tech talk — just your biggest time drains, your workflows, and where you feel like you're falling behind. I listen more than I talk.
Recommendation
I come back with a plain-English report: here's what AI can realistically do for your business, here's what it will cost, and here's what you can ignore. No upselling, no jargon — just an honest assessment.
Implementation
I set it up, I train your team, and I stick around to make sure it's working. You don't need a tech department. That's what I'm here for.
What the Math Looks Like
I'm not going to show you testimonials I don't have yet. So here are two worked models instead, built from real tool pricing and real hourly costs for two business types I know well. If the assumptions look wrong for your shop, tell me and we'll redo them together.
Model · Restaurant
Family restaurant, 12 staff
- 40%increase in catering bookings in 90 days
- 3+ hrsper week recovered
- $400/mosaved on review management
Model · Retail
Outdoor retail shop, 6 staff
- $12,000in working capital freed up
- 8 hrsper week saved on customer emails
- 0stockouts on top 20 products
Assessments are a flat $1,500. Implementation work typically runs $5,000 to $10,000.
Ready to find out what AI can do for your business?
Pick a time that works. Thirty minutes, no charge, no pitch deck.
Book a Free 30-Minute AssessmentRather write than talk? Send me a message instead.